Corporate Branding

The brand new LV store in the almost brand new mall of Pacific Place in central Jakarta easily exerts its presence with authority. It simply lights up the whole place with awe.

There is of course no shortage of publications on the contemporary knowledge of branding, the role of which is arguably even more important to a company's market positioning in today's consumer era of social media - a landscape of proliferation in products, ideas, noises and everything conveyed through words of month. But perhaps no teaching is as inspiring as the sentiments elicited by the quintessential all-time winner in luxury branding, which transcends national boundaries without its core value proposition tinkered by a bit. To understand it, I guess one needs to appreciate the kinds of satisfaction it fulfills in being seen associated with it.

But if all categories of product are considered, Apple still stands out in the top of my mind.