The Anatomy of Blogging Experience
Increasingly I am beginning to appreciate another major reason for blogging, other than those mentioned in "why I blog": in deliberately driving visitors traffic to my website like all bloggers do to theirs, I am reliving and reinforcing on-line my real-life effort in driving revenue from my sales territories for my company's business. For the serious bloggers, whether for making money or otherwise, witnessing the growth in traffic to one's own website is an uniquely fulfilling sensation - as seen in the increasing number of site visitors, feeds, live hits, community members, or any other indicators of traffic, or rising ranking.
Indeed blogging is no different from real-life marketing, in that both the pulling and pushing efforts are indispensable in driving website traffic as in generating business revenue. For the majority of corporate business, brand advertising and field sales effort in distribution need to support and dovetail each other to deliver results. Similarly for blogging, only promoting the website address to the immediate known audience is not enough. Distribution channels for the website have to be deliberately created by tapping into all relevant social networks, by way of not just signing up to the broad platforms, but joining like-minded or varied communities and participating in sincere exchanges. To this end, there is an abundance of good bloggers' advice to learn from.
It is, of course, also critically important to get linked up to Google's search engine, and possibly others.
But like running a business, the higher mission from building a critical mass of visitors traffic is to build loyalty - a traction of feed subscribers. In theory, readers who subscribe to a site's feed are genuinely interested in the blog's content, therefore, want to be regularly updated with new postings - as opposed to the casual visitors who simply surf by, intentionally or otherwise. Even more rewarding is, of course, to be able to attract a regular and growing group of dedicated visitors who are keen to offer sincere comments and participate in well-intended exchanges, which no doubt takes time (what I am yet to achieve).
In the long run, though, however assiduous a blogger's networking effort is in driving visitors traffic, I believe what sustains readership is the quality of the blog's content - as in that of a company's product, which is key to the retention of customers' loyalty. After all, substance counts - in blogging as in doing anything else in life.
Indeed blogging is no different from real-life marketing, in that both the pulling and pushing efforts are indispensable in driving website traffic as in generating business revenue. For the majority of corporate business, brand advertising and field sales effort in distribution need to support and dovetail each other to deliver results. Similarly for blogging, only promoting the website address to the immediate known audience is not enough. Distribution channels for the website have to be deliberately created by tapping into all relevant social networks, by way of not just signing up to the broad platforms, but joining like-minded or varied communities and participating in sincere exchanges. To this end, there is an abundance of good bloggers' advice to learn from.
It is, of course, also critically important to get linked up to Google's search engine, and possibly others.
But like running a business, the higher mission from building a critical mass of visitors traffic is to build loyalty - a traction of feed subscribers. In theory, readers who subscribe to a site's feed are genuinely interested in the blog's content, therefore, want to be regularly updated with new postings - as opposed to the casual visitors who simply surf by, intentionally or otherwise. Even more rewarding is, of course, to be able to attract a regular and growing group of dedicated visitors who are keen to offer sincere comments and participate in well-intended exchanges, which no doubt takes time (what I am yet to achieve).
In the long run, though, however assiduous a blogger's networking effort is in driving visitors traffic, I believe what sustains readership is the quality of the blog's content - as in that of a company's product, which is key to the retention of customers' loyalty. After all, substance counts - in blogging as in doing anything else in life.
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